BRANDING · ARACAJU, SE · 2026
DRL Advocacia.
The opposite of improvisation.
A brand that translates method and protection into a clear, human and contemporary presence.
- CLIENT
- DRL Escritórios de Advocacia
- SCOPE
- Strategy, Verbal and Visual Identity
- DELIVERABLES
- Brand system and practical tools
The opposite of improvisation.
01 / THE CHALLENGE
Authority with
a human presence.
DRL needed to convey the structure of a law firm through an identity that represented its team and its different practice areas. The challenge was to communicate credibility and method in a contemporary, approachable way.
The project considered audiences with different needs, including social security law and debtor defense. The brand needed a shared foundation, with room to adapt its tone and expression to each context.
02 / FROM RESEARCH TO DIRECTION
Clarity, protection
and method.
Interviews with leadership, team members, partners and a client, together with workshop and strategy work, informed the positioning and identity.
The resulting direction presents DRL as a firm that protects people and makes complex matters clearer. This idea became a tagline: “The opposite of improvisation.”
The brand voice combines warmth, precision and conviction. The client is at the center of the narrative, with the firm acting as a guide.
03 / THE IDENTITY SYSTEM
One language.
Different expressions.
The wordmark sits within a system of openings, frames and rhythm. Yellow brings presence and light, while Ink and Paper tones structure the contrast.
The typography pairs Cantata One with Akshar. Image direction uses warm tones for corporate and social security communications, and black and white for debtor defense.
04 / FROM IDENTITY TO APPLICATION
A brand ready
for everyday use.
The deliverables included strategy, verbal identity, a brand book, logos and graphic elements, fonts, letterhead and editable templates for presentations and communications.
An AI usage kit brings together voice and imagery guidelines. A handover tutorial helps the team find the materials and apply the system consistently.
The images below show applications and mockups from the project. They visualize the identity rather than document physical installations.
05 / THE DELIVERABLES
From intention to
brand expression.
DRL received a strategic direction and a set of tools to maintain brand consistency across different touchpoints.
- Brand strategy and platform
- Verbal identity and manifesto
- Visual identity and graphic system
- Brand book and final files
- Templates and usage guidelines
Strategy and design: Artur Bicalho ·
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